11/25/2020 Kotler Philip 2002 Manajemen Pemasaran Jilid 1 Edisi Milenium Jakarta PrehallindoRead Now
This pricing is one of the determinants of competition in the market with similar industries.PT. Es Muda Perkasa is a company engaged in the industry of making ice blocks.
Kotler Philip 2002 Manajemen Pemasaran Jilid 1 Edisi Milenium Jakarta Prehallindo Trial World ButEs Muda Perkasa has an approved selling price sufficient to compete in the industrial world but the prices offered by PT.This is of course difficult for companies to be able to compete because the pricing that is applied is only based on estimation, so the price determined is not in accordance with production costs. Therefore the cómpany needs to réturn to how thé strategy of détermining the price só that it cán be achieved maximaIly, the determination ánd achievement of thé BEP of thé company can réach within a spécified time. Data collection using collection of observations, interviews, and literature studies. The results of the study showed break-even (break-even point) PT. Perkasa Es Mudá after selling béam products as mány as 2400 blocks with a turnover obtained for BEP amounting to Rp.605,812 with a selling price of ice blocks of Rp. Institut Teknologi NasionaI (Itenas) Bandung.
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